Heidi Coffman is the former owner/operator of Amarillo Strength & Conditioning in Amarillo, Texas. Once a Starting Strength Affiliate Gym, Heidi functioned as sole Owner/Operator for 12 years. Heidi holds a Bachelor of Science degree in Biology (min. Chemistry) from the University of South Florida in Tampa. She worked as an analytical chemist prior to pursuing her passion for strength training full time, opening Amarillo Strength & Conditioning in 2008. During the fifteen years of her coaching practice, Heidi acquired extensive experience teaching effective strength and conditioning techniques as they relate to improved quality of life and enhanced performance. Heidi has successfully coached a number of competitive athletes to earning athletic scholarships and has lead scores of competitive strength athletes to record-breaking achievements.
Heidi currently resides in Southeast Georgia where you can find her training at Pipe Hitters Gym in Kingsland, GA and The Facility in Brunswick, Georgia. Heidi is skilled at developing strength, power, and work capacity to optimize physicality for general health, athletic performance, and occupational preparedness.
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43 Reviews on “Heidi Coffman, SSC”
Heidi is a phenomenal trainer. She’s passionate about health and fitness and programs to meet your needs. Her methods and training tips have been instrumental in my continued fitness journey! Could not recommend her enough!
Heidi is the best trainer! It doesn’t matter if you’re a beginner or an expert she meets you where you’re at. I’m still training the way she taught me ten years ago. You will not regret picking up a barbell with her!
Heidi spent time learning a sport she was not as familiar with in order to train my daughter in specific ways that would be most beneficial. Heidi knows strength and conditioning, but desires to make a true connection with her clients. Our whole family adores her.
Heidi is awesome, a great strength coach and very knowledgeable is her teachings
My wife and I decided we wanted to get healthier as we were getting older. We wanted to be able to pick up our grandchildren with our throwing our backs out. Heidi started us on our journey. She was very patient with us as she showed us how and why we do certain movements. We have been with it for over a year. People are amazed we are sticking with it.
Heidi taught me everything I know about proper form for the common lifts. She was the absolute best and helped me feel confident enough to lift to my full potential.
Heidi is amazing!! I met her at a time when I was really out of shape and too intimidated to go to a commercial gym. She welcomed me, trained me, boosted my confidence, and made me love the sport of powerlifting. So grateful to have had the opportunity to be coached by Heidi!
I absolutely LOVE Heidi. She is so encouraging and pushes you to be a better version of yourself. She will always make sure you are doing exercises correctly and safely to minimize injuries. She will help you get the results you are looking for. She made my daughter the powerlifter and softball player she is today.
Started my workouts with Heidi in 2009 (while she was pregnant with her daughter). Heidi is very passionate about strength training and will motivate you to your potential. She changed my life and perhaps saved it. I lost nearly 60lbs from Jan 09 to June 09 and built alot of muscle. She is the best in the businesss in my opinion!
Heidi has an amazing passion for strength training. She loves her job and loves to get you to your goal. She will make you enjoy strength training like you never thought you would. Absolutely the best!!!
Heidi help me in so many ways some I still do to this day I wish she was here so I could go back to her
Heidi is a great coach. Very patient with someone who is new and breaks down things to where I could understand them easily. Taught me great cues for Olympic lifting that were specific to me and not cookie cutter. Highly reccomend her for any training level . Heidi will help you grow.
Heidi is the best coach I’ve ever worked with. Her knowledge and understanding of the mechanics of the human body and strength training is truly impressive. She is able to effectively take anyone, regardless of their skill level, physical limitations, injuries etc and make them stronger and more functional. She makes even difficult movements easy to learn, and has the innate ability to simplify complicated things.
Beyond all that, she’s a gem of a human. She’s patient, kind, and makes everyone around her feel encouraged. Her energy itself is motivating, and you can tell she takes genuine pride in watching people succeed.
Heidi is so fun to work with! She always challenges you to be/do your best in a way that makes you feel like you are strong and capable of doing hard things.
You will not find a more dedicated strength coach. Heidi is professional, develops training and programming with each athlete in mind. she will not let you progress until you have mastered the technique as safety is paramount. She will push you to places you never dreamed you could go, all while encouraging and supporting your fitness goals. Heidi is also a lot of fun to work with and sets up each athlete for success. Heidi has made a difference in my life in not only my fitness experience but personally as well.
Heidi is the absolute best! I never thought that strength training was something I would be capable of and feel CONFIDENT in but after a few sessions with her that all changed. Now I look forward to the gym without any anxiety or hesitation and I enjoy the time spent there.
I hired Heidi for a 2 hour session when she was in Amarillo. I travelled 2 hours north from Lubbock. I am an experienced lifter training with barbells and Heidi provided me with some excellent insight and a list of cues for each of my lifts to work on. She even wrote them out on a whiteboard so I could take a picture to take with me. All of her cues were spot on to help me improve my technique. We did not talk about programming as we were mainly working on technique but I’d imagine she knows her stuff by the way she communicated. She also advised me on managing some pain and was very friendly and knowledgeable to work with.
Heidi is lights out an amazing strength and conditioning coach for adults and teens! My oldest son worked with her for years and learned proper technique so he didn’t get hurt when he hit the high school weight room. He has carried that love of lifting into college because of her.
My husband found Heidi and her gym, we met with her and did some 1:1 sessions before joining the gym and even after joining. She was able to teach me to safely lift. She wrote my programming for me and I made tremendous progress. I really enjoyed training with Heidi.
You couldn’t ask for a better coach and trainer. She very experienced, supportive and motivating. I highly recommend her for any level of training and fitness.
Heidi is a phenomenal strength and conditioning coach that has forever changed my life! I’m eternally grateful for her!
Hedi is the most compassionate trainer I have ever seen. She goes above and beyond to help people make real life changes.
Heidi is a one-of-a-kind, salt of the earth kind of human being. She has a way of making people feel seen, understood, and worthy of living their fullest potential. She manages to create a beautiful balance between acknowledging someone’s limitations without enabling them to use it as an excuse to not right to the occasion. You seriously will not meet a better coach and you’ll never know a better person.
Heidi is an exceptional Starting Strength Coach. I trained with her for years and her knowledge, passion and talent always amazed me. I would still be training with her if we didn’t move out of state. When I trained with Heidi, I was in the best shape of my life. Heidi taught me all the fundamentals to be able to lift appropriately so I wouldn’t get hurt. Soon enough, I was lifting heavy weight that I never thought was possible. My life completely changed for the absolute better when I joined her gym. Not only physically but mentally too! I looked forward to going to the gym everyday because Heidi made it such a happy energetic environment. I wish more than anything I could still train her. However, the knowledge she provided to me will stay with me a lifetime!
Heidi, KNOWS her stuff! Such a knowledgeable and personable coach. I would recommend her to just about anyone. I’ve learned and improved so much just by the first few sessions with her. 10/10!!
I worked for Heidi at Amarillo Strength and Conditioning as a Coach for 3 years and as a coach for the Starting Strength Seminars. During that time Heidi was MY coach. She helped me to hone my lifts, guide and adjust my programming, and served as my Coaching mentor. Could not recommend her enough!
Heidi coached, programmed and provided motivation for years with my powerlifting. She’s super knowledgeable in all areas. Georgia is lucky to have her.
Heidi was my first lifting coach. She taught me how to lift properly over a decade ago! She has trained me through the years and I love her! Super knowledgeable and an overall AMAZING human!
Heidi taught me proper lifting techniques and I made sure all 4 of my kids went to her summer training so they too would know how to lift safely. We had 4 kids playing Varsity level soccer and didn’t have any lost playing time due to injuries. Heidi is one of the best!
Heidi is an awesome person and coach!
I have been lifting weights for years…incorrectly. So when Heidi offered to show me how I was reluctant because I’m a weight lifting dude. So Heidi explained how the body works. How form over weights is more effective and efficient and actually got me to do squats. Which I do every week and which I now love to do. Heidi is beyond knowledgeable about exercise. You can tell her what you want to accomplish and she’ll design a program for you. For anyone to tell to me that I’ve been doing something wrong by showing me the right way, that is beyond impressive. I look forward to working with Heidi every week and have recommended her to all my friends. I just can’t say enough about her professionalism, extensive knowledge and her ability to motivate a client. My core is so much stronger and I feel so much better that I’m off all the meds I was on (cholesterol, a1c and blood pressure). 5 stars is too low a rating for this OUTSTANDING coach!
I had the pleasure of working with Heidi Coffman for strength coaching, and I am thrilled to share my experience. Heidi is not just a trainer; she is a powerhouse of knowledge and expertise in strength training. Whether it was programming for myself or consulting on my behalf of my son’s and daughters training, Heidi’s approach was always personalized, thoughtful, and incredibly effective. Her passion for fitness and her dedication to her clients’ success is evident in every session. She doesn’t just teach you how; she inspires you to achieve more than you thought possible. Thank you, Heidi, for not only being an exceptional coach and friend but also a true motivator. If you’re looking to truly elevate your strength training, Heidi is the coach you need. Highly recommended!
Heidi is an amazing coach and trainer. I would drop into her gym when in town and always received a warm welcome and great programming from her and her crew. It was Heidi’s gym that inspired me to get on the platform and compete!
Heidi is a great coach and trainer! She has many years of experience training people for general fitness and facilitating the recovery/rehab process after an injury or surgery. She possesses the skill and patience to work with people of any fitness level or age while providing motivation and encouragement throughout the process.
I had the privilege of being trained by Heidi for several years. I was able to make some incredible gains in my strength and endurance with her support. She knows her stuff and is so motivating!
Heidi was one of the first mentors I had as I began my career in the field. I was able to intern under her guidance and to this day (12 years later) still use things I learned from her. She’s got a plethora of experience in the industry from running gyms to coaching athletes of many levels.
Heidi taught myself and two children about what you put into your work out is what you get out of it. She pushed us daily to perform with CORRECT form so we could get stronger safely! The workouts were personalized and pushed all of us to dig deep! We left feeling exhausted but so good!!
Heidi is the most knowledgeable starting strength and conditioning coach . She makes sure that all her clients are trained in proper technique of positioning and movement. She pushes and encourages all at the same time. No matter what you may be training for or even if you are just wanting to get stronger ,Heidi is that coach that can get you there. She is fun and tough all at the same time. She knows your future potential and will help you reach your goal. She KNOWS strength and conditioning!
Heidi is the most knowledgeable starting strength and conditioning coach . She makes sure that all her clients are trained in proper technique of positioning and movement. She pushes and encourages all at the same time. No matter what you may be training for or even if you are just wanting to get stronger ,Heidi is that coach that can get you there. She is fun and tough all at the same time. She knows your future potential and will help you reach your goal. She KNOWS strength and conditioning!
Heidi was my first starting strength coach. She is amazing and one of the reasons I love to lift weights!
Heidi is passionate about building confidence in self and achieving reasonable goals of good health and character in each individual. I am so thankful for Heidi’s friendship and direction. There is not a better person to coach starting strength and self worth. She’s the best!💪🤍
Heidi is one of the best SSC I have ever encountered. She truly changed my life for the better. Everything I know about lifting is because of Heidi. She is efficient, effective, and consistent. There is no doubt that you will improve your health and overall wellness by having Heidi as your coach!
By far the best coach I have ever had that I am privileged to now call my friend. She taught me proper technique and has helped me with workouts and programs that got me to my dream career.
Heidi coached my daughters for a session one summer several years ago. They both still lift, and one of them now helps other young women who want to start lifting but have no prior experience. She’s truly gifted at meeting a person where they are and giving them what they need without overwhelming.